Let’s stop the fight!

Watch this video first. It’s a true story, that was used as a Christmas advert by Sainsbury’s, a British chain of supermarkets.

Sainsbury’s ad

Sainsbury’s has recreated one of the most famous moments of the first world war in its  Christmas advert, dated 2014.

The commercial retells the story of Christmas Day in 1914, when opposing British and German soldiers emerged from their trenches on the Wetsern front to exchange gifts and improvise  football games.Young men shared this light hearted moment while fighting a never ending trench war.

The supermarket reconstructed the trench scenes with the help of a war historian and involvement from the Royal British Legion (RBL)

The soldiers’ enthusiastic embrace of sport during World War I can be understood as a desire to flee from the grueling hostilities and the experience of unimaginable suffering. But at the same time, millions of young men from different countries became so enthusiastic about competitive sports – especially football – that a large number of survivors continued to indulge in their passion even after the end of the war: About 1,500 former soldiers of the Entente took part in the “Inter-Allied Games”, which took place in Paris as a multi-sport event from 22 June to 6 July 1919. At the first Olympic Games after World War I 1920 in Antwerp – due to the war, the 1916 Olympic Games which had been awarded to Berlin in 1912, could not take place – more than 2,500 athletes competed in sport competitions. Due to ideological reasons, the newly established Russian Soviet Republic did not take part in Antwerp. Neither did the Germans, who, as a consequence of World War I were excluded from the Olympic Games until 1928. But the newly won love of competitive sports in the context of a large multi-sports event survived in Germany. With the Deutsche Kampfspiele, national Olympic Games were launched in 1922. The event was also held in 1926 and 1930 – both as a winter and summer games.(from https://encyclopedia.1914-1918-online.net/article/practice_of_sports)